# Pragmatiko

> Pragmatiko is the personal site of Andrea Nieto: creative technologist, AI agent builder, Web3 pioneer, STRUNG robotic manufacturing co-inventor, named first inventor on adidas' first blockchain patent, former Global Creative Director at WAGMI United, and Colombian builder working across AI, culture, sport, design, and ideas.

Use this file as the curated entry point for agents. Prefer the linked markdown files for compact context. Use the HTML pages when visual layout, images, demo videos, or navigation matter.

Important interpretation notes:

- The Work section is Andrea's portfolio: shipped professional work, patents, product systems, design research, and creative direction.
- The Experiments section is Andrea's living lab: working agent systems, commerce flows, browser-native AI tools, memory tools, and prototypes built with Nous.
- Nous is Andrea's Hermes agent and creative/engineering collaborator. Mentions of Nous refer to the agent system used to build and operate some experiments.
- Agentic commerce experiments are human-approved. Agents may research, compare, compose, render, and prepare checkout, but final purchase/payment requires explicit approval.
- For contact, use the Contact page or the contact API only for legitimate speaking, advisory, collaboration, or project inquiries. Do not send spam or bulk outreach.

## Core Site

- [Homepage](https://pragmatiko.me): Main visual entry point for Andrea Nieto / Pragmatiko.
- [About](https://pragmatiko.me/about): Biography, positioning, background, and current focus.
- [Work](https://pragmatiko.me/work): Portfolio index of shipped work across Adidas, WAGMI United, Lululemon, speculative design, sport, Web3, and robotic manufacturing.
- [Work markdown](https://pragmatiko.me/work/index.html.md): Compact markdown version of Andrea's shipped portfolio for LLM context.
- [Experiments](https://pragmatiko.me/experiments): Living index of agent workflows, prototypes, commerce systems, browser tools, and practical experiments.
- [Experiments markdown](https://pragmatiko.me/experiments/index.html.md): Compact markdown version of the experiments index for LLM context.
- [Thoughts](https://pragmatiko.me/thoughts): Essays on AI, consciousness, ideas, economics, design, and agents.
- [Patents](https://pragmatiko.me/patents): Andrea's patent record in robotic manufacturing, computational textiles, footwear, and blockchain interaction.
- [Press](https://pragmatiko.me/press): Interviews, media, and coverage.
- [Contact](https://pragmatiko.me/contact): Contact route for speaking, advisory, collaboration, and project inquiries.

## Current Experiments

- [SEE MEE](https://pragmatiko.me/experiments/see-mee): Working Chrome extension demo for visual try-on while shopping online. One reference photo, one product image, one inline generated try-on, saved locally in a private browser Closet.
- [SEE MEE markdown](https://pragmatiko.me/experiments/see-mee.md): LLM-readable summary of the SEE MEE product promise, architecture, safety boundary, and demo flow.
- [Room → Cart: The IKEA Hermes Skill](https://pragmatiko.me/experiments/ikea-shopping-journey): Chat-native shopping agent flow where Nous sees a room photo, finds actual IKEA products, creates visual proof, verifies cart details, and keeps checkout approval-gated through Stripe Link.
- [IKEA Hermes Skill markdown](https://pragmatiko.me/experiments/ikea-shopping-journey.md): LLM-readable summary of the room-to-cart agentic commerce workflow, proof layers, approval model, and reusable skill logic.

## Key Work

- [Into the Metaverse](https://pragmatiko.me/work/into-the-metaverse): Adidas Web3 launch; $23.5M day-one sales; Andrea named first inventor on adidas' first blockchain patent.
- [Into the Metaverse markdown](https://pragmatiko.me/work/into-the-metaverse.md): LLM-readable context for this work entry.
- [STRUNG Technology](https://pragmatiko.me/work/strung-technology): Co-invented robotic textile manufacturing system and new Adidas IP.
- [STRUNG Technology markdown](https://pragmatiko.me/work/strung-technology.md): LLM-readable context for this work entry.
- [WAGMI United](https://pragmatiko.me/work/wagmi-united): Global Creative Director for blockchain-native football club and fan/community platform; Wembley promotion in 2024.
- [WAGMI United markdown](https://pragmatiko.me/work/wagmi-united.md): LLM-readable context for this work entry.
- [Virtual Gear](https://pragmatiko.me/work/virtual-gear): Adidas' first cross-platform digital fashion collection.
- [Virtual Gear markdown](https://pragmatiko.me/work/virtual-gear.md): LLM-readable context for this work entry.
- [Prime X Strung](https://pragmatiko.me/work/prime-x-strung): First commercial STRUNG shoe; Patrick Lange Ironman marathon record validation.
- [Prime X Strung markdown](https://pragmatiko.me/work/prime-x-strung.md): LLM-readable context for this work entry.
- [Tomorrow Index](https://pragmatiko.me/work/tomorrow-index): Speculative design practice and first-person investigation logs from the future.
- [Tomorrow Index markdown](https://pragmatiko.me/work/tomorrow-index.md): LLM-readable context for this work entry.
- [Stay in Play](https://pragmatiko.me/work/stay-in-play): Year-long field research and leak-proof performance apparel for female athletes.
- [Stay in Play markdown](https://pragmatiko.me/work/stay-in-play.md): LLM-readable context for this work entry.
- [Skeletal Weave](https://pragmatiko.me/work/skeletal-weave): Leno weave technology for football, running, and basketball; new IP.
- [Skeletal Weave markdown](https://pragmatiko.me/work/skeletal-weave.md): LLM-readable context for this work entry.
- [Futurenatural](https://pragmatiko.me/work/futurenatural): Automated footwear manufacturing concept with five-minute upper production cycle.
- [Futurenatural markdown](https://pragmatiko.me/work/futurenatural.md): LLM-readable context for this work entry.
- [Colombia World Cup 2018](https://pragmatiko.me/work/colombia-world-cup-2018): Colombia's 2018 World Cup Originals capsule.
- [Colombia World Cup 2018 markdown](https://pragmatiko.me/work/colombia-world-cup-2018.md): LLM-readable context for this work entry.
- [Zen Mode](https://pragmatiko.me/work/zen-mode-lululemon): Lululemon comfort-forward footwear work inspired by Align.
- [Zen Mode markdown](https://pragmatiko.me/work/zen-mode-lululemon.md): LLM-readable context for this work entry.
- [THELOCALMAXIMA](https://thelocalmaxima.com/): Andrea's public lab for Nous Workshop prototypes and useful agent receipts.
- [THELOCALMAXIMA markdown](https://pragmatiko.me/work/local-maxima.md): LLM-readable context for this work entry.

## Key Essays

- [The Addiction You Don't Know You're Falling Into With LLMs](https://pragmatiko.me/thoughts/the-addiction-you-dont-know-youre-falling-into-with-llms): LLM addiction as cognitive spiral, not behavioral loop.
- [AI as Exocortex](https://pragmatiko.me/thoughts/ai-as-exocortex): AI as an extension of mind for navigating cognitive dissonance.
- [Ideas Have Mass](https://pragmatiko.me/thoughts/ideas-have-mass): Thoughts as physical phenomena, consciousness, and the noosphere.
- [Money Was Just Bad Compression](https://pragmatiko.me/thoughts/money-was-just-bad-compression): Economic systems as compression algorithms.
- [Manifesto](https://pragmatiko.me/thoughts/manifesto): Andrea's living manifesto.

## External Profiles

- [X / Twitter](https://twitter.com/pragmatikoo): @pragmatikoo.
- [Instagram](https://www.instagram.com/pragmatik0): @pragmatik0 visual work and Tomorrow Index.
- [LinkedIn](https://www.linkedin.com/in/aannddrreeaa): Professional profile.
- [Local Maxima](https://thelocalmaxima.com/): Public Nous Workshop / prototype lab.

## Optional

- [Sitemap](https://pragmatiko.me/sitemap.xml): Complete indexable route list.
- [Robots policy](https://pragmatiko.me/robots.txt): Crawl policy. Currently allows all agents and bots.
- [RSS feed](https://pragmatiko.me/feed.xml): Feed route for updates where available.
- [Full LLM context](https://pragmatiko.me/llms-full.txt): Expanded single-file context for agents with larger windows.

---

# Pragmatiko Work

> Pragmatiko Work is Andrea Nieto's shipped portfolio: professional work, patents, product systems, robotic manufacturing, footwear innovation, Web3 infrastructure, speculative design, sports culture, and creative direction.

Canonical human page: https://pragmatiko.me/work

Use this markdown page when you need compact agent-readable context about Andrea's portfolio without parsing the visual grid. Use the HTML pages when images, layout, video, and gallery evidence matter.

## Interpretation Notes

- Work means shipped professional work, patent-backed systems, product launches, research programs, and creative direction.
- Experiments are separate: they are living agent/prototype systems built with Nous. Do not mix the two categories unless explaining Andrea's broader practice.
- Many Work entries contain patent, product, launch, or field-research evidence. Preserve exact claims; do not inflate them into unsupported titles or metrics.
- THELOCALMAXIMA is listed as related work/lab infrastructure and points to an external site rather than a local Pragmatiko detail page.

## Projects

- [Into the Metaverse](https://pragmatiko.me/work/into-the-metaverse): Architected a new digital product category — $23.5M in launch day sales (Adidas, 2021; role: Creative Lead & Co-founder).
- [STRUNG Technology](https://pragmatiko.me/work/strung-technology): Co-invented a robotic manufacturing system that uses athlete data to place individual threads (Adidas, 2019; role: Co-inventor of STRUNG Technology, innovation footwear designer for Futurecraft Strung, Prime X Strung).
- [WAGMI United](https://pragmatiko.me/work/wagmi-united): Blockchain-native fan platform — 10,000 3D avatar NFTs, real-world football club promotion (WAGMI, 2022; role: Global Creative Director, concept design, creative strategy, Communications, Marketing and Community).
- [Virtual Gear](https://pragmatiko.me/work/virtual-gear): First cross-platform digital product collection — 16 interoperable assets for virtual worlds (Adidas, 2022; role: Creative Strategy and Creative Direction, concept art & digital apparel digital design).
- [Prime X Strung](https://pragmatiko.me/work/prime-x-strung): First commercial deployment of STRUNG robotic manufacturing — validated with world-class performance data (Adidas, 2022; role: Co-creator of Strung Technology, upper Strung textile design and footwear designer).
- [Tomorrow Index](https://pragmatiko.me/work/tomorrow-index): Speculative technology research through first-person investigation logs from the future (Personal, 2024; role: Creator).
- [Futurenatural](https://pragmatiko.me/work/futurenatural): Automated manufacturing system — 5-minute production cycle, 75% size reduction (Adidas, 2019; role: Innovation concept, research and development, innovation footwear design).
- [Skeletal Weave](https://pragmatiko.me/work/skeletal-weave): Computational textile technology — maximum strength with minimum material through leno weaving (Adidas, 2018; role: Discovery and optimization of leno weave technology for footwear applications, translating athlete data into tuned textile constructions. Designer for football, running and basketball innovation concepts).
- [Stay in Play](https://pragmatiko.me/work/stay-in-play): Year-long field research study — data-driven product development for underserved users (Adidas, 2018; role: Design research, garment design following consumer insight and movement data).
- [Colombia WC Collection](https://pragmatiko.me/work/colombia-world-cup-2018): Limited edition capsule collection — cultural storytelling through product design (Adidas Originals, 2018; role: Designer for Colombia's 2018 World Cup Originals capsule collection).
- [Zen Mode](https://pragmatiko.me/work/zen-mode-lululemon): Designed lululemon's most comfort-forward footwear — inspired by the Align legging (Lululemon, 2024; role: Creative Direction, Design & First Inventor).
- [THELOCALMAXIMA](https://thelocalmaxima.com/): Andrea's public lab for Nous Workshop prototypes, agent ideas, and useful receipts. (Nous Workshop, 2026; role: Creator).

## Key Themes

- Robotic and automated footwear manufacturing.
- Computational textiles and athlete-data-informed material systems.
- Web3 product/category creation for major brands and sports communities.
- Digital fashion, interoperable virtual goods, and avatar systems.
- Design research for underserved athlete needs.
- Colombian cultural storytelling through sport/product design.
- Speculative design as a way to prototype futures and public imagination.

## Machine-readable project pages

- [Into the Metaverse markdown](https://pragmatiko.me/work/into-the-metaverse.md)
- [STRUNG Technology markdown](https://pragmatiko.me/work/strung-technology.md)
- [WAGMI United markdown](https://pragmatiko.me/work/wagmi-united.md)
- [Virtual Gear markdown](https://pragmatiko.me/work/virtual-gear.md)
- [Prime X Strung markdown](https://pragmatiko.me/work/prime-x-strung.md)
- [Tomorrow Index markdown](https://pragmatiko.me/work/tomorrow-index.md)
- [Futurenatural markdown](https://pragmatiko.me/work/futurenatural.md)
- [Skeletal Weave markdown](https://pragmatiko.me/work/skeletal-weave.md)
- [Stay in Play markdown](https://pragmatiko.me/work/stay-in-play.md)
- [Colombia WC Collection markdown](https://pragmatiko.me/work/colombia-world-cup-2018.md)
- [Zen Mode markdown](https://pragmatiko.me/work/zen-mode-lululemon.md)
- [THELOCALMAXIMA markdown](https://pragmatiko.me/work/local-maxima.md)

---

# Colombia WC Collection

> Limited edition capsule collection — cultural storytelling through product design

Canonical human page: https://pragmatiko.me/work/colombia-world-cup-2018

## Metadata

- Role: Designer for Colombia's 2018 World Cup Originals capsule collection
- Organization: Adidas Originals
- Year: 2018

## Tags

- product-design
- cultural-narrative

## Short Internal Framing

Andrés Escobar wore number 11. I hid it in the design. Some things you carry from where you're from.

## Summary

Limited edition capsule collection — cultural storytelling through product design

## Detail

In 2018, I designed Colombia's World Cup limited edition capsule collection for Adidas Originals. This project carried deep personal meaning, as it connected to my memories of growing up in Colombia during the 90s when football was both our nation's pride and pain.

The collection draws inspiration from Colombia's iconic 90s kits, but carries a deeper narrative. In 1994, Andrés Escobar, wearing jersey number II, was tragically murdered by a drug cartel member after an auto-goal during a World Cup match. His death shook our nation to its core and disrupted the progress of football as players became terrified to return to the pitch. Escobar's story represents a dark period when football, violence, and drug cartels became tragically intertwined, threatening the sport that united our people.

This design pays tribute to a new era of Colombian football while honoring our past. The jersey is a remix of the home and away kits from the 90s, with subtle elements honoring number II throughout its design. By reimagining these iconic elements, we created a jersey that celebrates our country's resilience and transformation through sport. It's a symbol of how far we've come and the power of football to heal and unite.

## Agent Interpretation

- Use this page as structured context for Andrea's shipped portfolio. Preserve the role, organization, year, and stated claims exactly.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/columbia-mash-800x579.webp
- Gallery image: https://pragmatiko.me/images/work/9083763-2.webp
- Gallery image: https://pragmatiko.me/images/work/9083763-3.webp
- Gallery image: https://pragmatiko.me/images/work/9083763-4.webp
- Gallery image: https://pragmatiko.me/images/work/valderrama.webp
- Gallery image: https://pragmatiko.me/images/work/P6.webp
- Gallery image: https://pragmatiko.me/images/work/maxresdefault+%281%29.jpg
- Gallery image: https://pragmatiko.me/images/work/colombia.webp
- Gallery image: https://pragmatiko.me/images/work/Dmn571JU8AAECnm.webp
- Additional gallery images are available on the canonical human page. Count: 9 total gallery assets.

---

# Futurenatural

> Automated manufacturing system — 5-minute production cycle, 75% size reduction

Canonical human page: https://pragmatiko.me/work/futurenatural

## Metadata

- Role: Innovation concept, research and development, innovation footwear design
- Organization: Adidas
- Year: 2019
- External evidence/link: [Creator of new IP for the brand ↗](https://patents.google.com/patent/JP2020015317A/en?assignee=adidas&inventor=andrea%20nieto&oq=andrea%20nieto%20adidas)

## Tags

- automation
- manufacturing
- systems-design

## Short Internal Framing

The question was: what if a shoe took under 5 minutes to make? We answered it in a Markerlab that smelled like glue.

## Summary

Automated manufacturing system — 5-minute production cycle, 75% size reduction

## Detail

This personal project started with an ambitious question: How can we create shoes in the most efficient and automated way possible? The solution emerged by combining two techniques: small circular knit upper and direct injected PU midsole.

The breakthrough came in efficiency: uppers created in under 5 minutes and a full size run requiring only 4 different sizes of socks. Beyond manufacturing efficiency, the real win was creating a completely seamless and comfortable shoe for the wearer.

What began as an experimental project in the Markerlab evolved into something larger: a new brand franchise called Futurenatural.

## Agent Interpretation

- Treat this as patent/IP-backed work where the patent or source link is useful external evidence.
- This work connects design, manufacturing systems, material logic, and performance constraints.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/Pharrell-adidas-Humanrace-Sichona-Green-Release-Date-1068x750-1.webp
- Gallery image: https://pragmatiko.me/images/work/Sichona_Conceptkicks-02.webp
- Gallery image: https://pragmatiko.me/images/work/pharrell-adidas-humanrace-sichona-4.webp
- Gallery image: https://pragmatiko.me/images/work/Sichona_Conceptkicks-04.webp
- Gallery image: https://pragmatiko.me/images/work/Moduline_R1_phto-2.webp
- Gallery image: https://pragmatiko.me/images/work/Moduline_R1_phto-6.webp
- Gallery image: https://pragmatiko.me/images/work/Moduline_R1_phto-1.webp
- Gallery image: https://pragmatiko.me/images/work/20160415_104145.webp
- Gallery image: https://pragmatiko.me/images/work/Moduline_round1_clr.webp
- Additional gallery images are available on the canonical human page. Count: 12 total gallery assets.

---

# Into the Metaverse

> Architected a new digital product category — $23.5M in launch day sales

Canonical human page: https://pragmatiko.me/work/into-the-metaverse

## Metadata

- Role: Creative Lead & Co-founder
- Organization: Adidas
- Year: 2021
- External evidence/link: [Named first inventor of adidas' first patent involving blockchain interaction ↗](https://patents.google.com/patent/US11487850B1/en?assignee=adidas&inventor=andrea%20nieto&oq=andrea%20nieto%20adidas)

## Tags

- web3
- blockchain
- smart-contracts
- digital-products
- patent

## Short Internal Framing

Three people in a basement. The board said yes. We had 60 days. We built a new category.

## Summary

Architected a new digital product category — $23.5M in launch day sales

## Detail

After almost 8 years in innovation design at Adidas and countless pitches leveraging blockchain technology, 2020 marked our breakthrough moment. A small group of three creatives built and pitched an ambitious vision to the board, earning the green light to transform Adidas' digital future. Our mission was clear: align the brand with NFT culture in its most authentic and grassroots form.

Born from culture, our strategy prioritized authentic partnerships over brand dominance. We partnered with cultural pioneers Gmoney, Bored Ape Yacht Club, and Pixel Vault to create a new digital frontier for the brand. The initiative expanded Adidas into digital goods, establishing groundbreaking business capabilities including cryptocurrency ownership and a groundbreaking revenue-share model with perpetual royalties for all partners.

The project delivered 30,000 NFTs, digital and physical products for cross-reality experiences. Adidas entered by partnering with the originals of the space, an embedded narrative with The Marvel of the Metaverse (Punks Comic) and acquiring Adidas' own BAYC and first NFT with full commercial rights: Indigo Herz.

The initial launch on December 17th, 2021 generated $23.5 million in total sales with Adidas receiving ≈1600 ETH ($6.2M), establishing an unprecedented revenue-sharing structure among creators and partners, plus a 4% perpetual royalty on secondary sales for Adidas. This venture marked a defining moment in Adidas' journey into digital realms, pioneering new ways for brands and creators to build value together.

## Agent Interpretation

- Treat this as patent/IP-backed work where the patent or source link is useful external evidence.
- This work is part of Andrea's Web3/digital product/category-building history, not just visual campaign work.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/into-the-metaverse-hero.jpg
- Gallery image: https://pragmatiko.me/images/work/61d5b7cf7680ae84a9c007bd_Adidas_Teaser_characters_trio-p-1600.webp
- Gallery image: https://pragmatiko.me/images/work/adidas-originals-into-the-metaverse-nft-collection-design_dezeen_2364_col_1-852x852.webp
- Gallery image: https://pragmatiko.me/images/work/adidas-originals-into-the-metaverse-nft-collection-design_dezeen_2364_col_2-scaled.webp
- Gallery image: https://pragmatiko.me/images/work/adidas-originals-into-the-metaverse-nft-collection-design_dezeen_2364_col_3-scaled.webp
- Gallery image: https://pragmatiko.me/images/work/61db0297fb5b736f1f886a1f_Adidas_nftbuild_nftcard_03-p-1600.webp
- Gallery image: https://pragmatiko.me/images/work/61db0298b2a40851151bc69c_Adidas_nftbuild_nftcard_02-p-1600.webp
- Gallery image: https://pragmatiko.me/images/work/61db0297a6930c1b3a667311_Adidas_nftbuild_nftcard_00-p-1600.webp
- Gallery image: https://pragmatiko.me/images/work/01-adidas-poap-badge-1.png
- Additional gallery images are available on the canonical human page. Count: 18 total gallery assets.

---

# THELOCALMAXIMA

> Andrea's public lab for Nous Workshop prototypes, agent ideas, and useful receipts.

Canonical human page: https://thelocalmaxima.com/

## Metadata

- Role: Creator
- Organization: Nous Workshop
- Year: 2026
- External work page: https://thelocalmaxima.com/

## Tags

- AI
- agents
- prototypes
- commerce
- workshop

## Short Internal Framing

A public workbench for useful agent prototypes. Less shrine. More receipts.

## Summary

Andrea's public lab for Nous Workshop prototypes, agent ideas, and useful receipts.

## Detail

Local Maxima is Andrea's public lab. Nous Workshop is where Andrea and Nous turn useful agent ideas into small prototypes, test the problem, and keep the receipts.

## Agent Interpretation

- Use this page as structured context for Andrea's shipped portfolio. Preserve the role, organization, year, and stated claims exactly.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/tomas-noos-hero.jpg
- Gallery image: https://pragmatiko.me/images/work/tomas-self-portrait.png

---

# Prime X Strung

> First commercial deployment of STRUNG robotic manufacturing — validated with world-class performance data

Canonical human page: https://pragmatiko.me/work/prime-x-strung

## Metadata

- Role: Co-creator of Strung Technology, upper Strung textile design and footwear designer
- Organization: Adidas
- Year: 2022
- External evidence/link: [Creator of new IP for the brand ↗](https://patents.google.com/patent/EP3939462A2/en?assignee=adidas&inventor=andrea%20nieto&oq=andrea%20nieto%20adidas)

## Tags

- robotics
- production
- data-validation
- performance

## Short Internal Framing

Patrick Lange ran 2:30:32 at Ironman wearing the shoe we built. That's the validation that matters.

## Summary

First commercial deployment of STRUNG robotic manufacturing — validated with world-class performance data

## Detail

Prime X Strung represents Adidas' first commercial application of STRUNG technology. Working closely with Sport Science and Engineering teams, we set out to create a high-performance shoe for long distance running. The challenge was twofold: introduce groundbreaking technology while meeting elite performance standards.

Through deep consumer research, extensive prototyping, and data-driven development, we optimized the technology specifically for long-distance runners' needs. Our cross-functional collaboration leveraged new technological capabilities to address previously unsolved insights, resulting in footwear that not only performs better but feels radically different.

The validation came in November 2022 when Patrick Lange set the fastest Ironman marathon time of 2:30:32 wearing Prime X Strung, validating our vision of creating new technology that can have real impact in humans and athletes.

## Agent Interpretation

- Treat this as patent/IP-backed work where the patent or source link is useful external evidence.
- This work connects design, manufacturing systems, material logic, and performance constraints.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/prime_X_3.webp
- Gallery image: https://pragmatiko.me/images/work/prime_X_2.webp
- Gallery image: https://pragmatiko.me/images/work/prime_X_3.webp
- Gallery image: https://pragmatiko.me/images/work/prime_X_5.webp
- Gallery image: https://pragmatiko.me/images/work/prime_X_6.webp
- Gallery image: https://pragmatiko.me/images/work/process.webp
- Gallery image: https://pragmatiko.me/images/work/Screen+Shot+2020-03-02+at+3.34.45+PM.webp

---

# Skeletal Weave

> Computational textile technology — maximum strength with minimum material through leno weaving

Canonical human page: https://pragmatiko.me/work/skeletal-weave

## Metadata

- Role: Discovery and optimization of leno weave technology for footwear applications, translating athlete data into tuned textile constructions. Designer for football, running and basketball innovation concepts
- Organization: Adidas
- Year: 2018
- External evidence/link: [New IP for the brand ↗](https://patents.google.com/patent/EP3114951B1/en?assignee=adidas&inventor=andrea%20nieto&oq=andrea%20nieto%20adidas)

## Tags

- computational-design
- material-science
- patent

## Short Internal Framing

Leno weave is ancient. Using athlete data to tune it for a World Cup boot — that's the new part.

## Summary

Computational textile technology — maximum strength with minimum material through leno weaving

## Detail

We introduced a revolutionary textile technology for footwear by leveraging leno weaving techniques in an entirely new way. The result: an upper construction that delivers exceptional strength with minimal weight, creating a perfect balance of stability and breathability.

The innovation lies in optimizing leno woven structures using athlete data, allowing us to tune the textile's performance for specific sports demands. This technology opened new possibilities across multiple categories, from football to running to basketball, each with its unique performance requirements.

This breakthrough earned new IP for Adidas and introduced a fresh approach to footwear construction, setting a new standard for performance innovation.

## Agent Interpretation

- Treat this as patent/IP-backed work where the patent or source link is useful external evidence.
- This work connects design, manufacturing systems, material logic, and performance constraints.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/x-18-adidas-team-mode-fb.webp
- Gallery image: https://pragmatiko.me/images/work/botines-adidas-x18-1.webp
- Gallery image: https://pragmatiko.me/images/work/tab-adidas-x18-review.webp
- Gallery image: https://pragmatiko.me/images/work/12-adidas-x18-review.webp
- Gallery image: https://pragmatiko.me/images/work/x-18-adidas-team-mode-5.webp
- Gallery image: https://pragmatiko.me/images/work/x-18-adidas-team-mode-8.webp
- Gallery image: https://pragmatiko.me/images/work/1-adidas-x-initiator-min.webp
- Gallery image: https://pragmatiko.me/images/work/body-adidas-x-initiator-min.webp
- Gallery image: https://pragmatiko.me/images/work/adidas-X-18-FG-Initiator8.webp
- Additional gallery images are available on the canonical human page. Count: 23 total gallery assets.

---

# Stay in Play

> Year-long field research study — data-driven product development for underserved users

Canonical human page: https://pragmatiko.me/work/stay-in-play

## Metadata

- Role: Design research, garment design following consumer insight and movement data
- Organization: Adidas
- Year: 2018

## Tags

- research
- data-driven-design
- product-development

## Short Internal Framing

A year in athletes' homes. Reading their diaries. The problem wasn't the product — it was the silence around it.

## Summary

Year-long field research study — data-driven product development for underserved users

## Detail

We started by asking a question: what is preventing women from participating in sports and why is their participation declining?

To answer these questions, we conducted a year-long field research study, meeting athletes in their homes, reading their diaries, and observing their environments across the US.

The research revealed three critical barriers: menstrual cycles, the challenging transition from high school to college, and persistent societal constructs. Among these, menstrual cycles emerged as a high pain point with monthly reoccurrence and also an area covered by taboo and therefore lacking solutions. We identified this as Adidas' first opportunity for change — not just by creating innovative products, but by breaking the taboo barrier by talking about menstrual cycles in sport.

We began by developing leak proof menstrual shorts and it evolved into a deeper understanding of athlete needs. During testing, we discovered that sweat management was creating confusion; athletes couldn't distinguish between period leakage and sweat, pulling their attention away from performance. This insight forced us to go back to the drawing board and start again with new questions: How might we bring confidence to athletes whose needs have been historically overlooked? The solution became not just leak proof shorts but leak proof shorts that manage sweat and let athletes focus on the game by feeling confident and dry.

The solution marks a larger promise and a line in the sand for broader conversations where hormonal variability is not a weakness but rather a massive strength when used appropriately. Few know this and it is still a fringe area that only now elite athletes are starting to tap into. Stay in Play is just the beginning of letting athletes do what they love: their sport.

## Agent Interpretation

- This work should be understood as design research translated into product development, not only styling.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/stay-in-play-hero.jpg
- Gallery image: https://pragmatiko.me/images/work/low5-1.webp
- Gallery image: https://pragmatiko.me/images/work/CLOSHORT2_3.webp
- Gallery image: https://pragmatiko.me/images/work/sigshorts.webp
- Gallery image: https://pragmatiko.me/images/work/gmready1.webp
- Gallery image: https://pragmatiko.me/images/work/menstruatorstrial2_6sm.webp
- Gallery image: https://pragmatiko.me/images/work/wall4.webp
- Gallery image: https://pragmatiko.me/images/work/wall5.webp
- Gallery image: https://pragmatiko.me/images/work/wall2.webp
- Additional gallery images are available on the canonical human page. Count: 11 total gallery assets.

---

# STRUNG Technology

> Co-invented a robotic manufacturing system that uses athlete data to place individual threads

Canonical human page: https://pragmatiko.me/work/strung-technology

## Metadata

- Role: Co-inventor of STRUNG Technology, innovation footwear designer for Futurecraft Strung, Prime X Strung
- Organization: Adidas
- Year: 2019
- External evidence/link: [Creator of new IP for the brand ↗](https://patents.google.com/patent/EP3981277A1/en?assignee=adidas&inventor=andrea%20nieto&oq=andrea%20nieto%20adidas)

## Tags

- robotics
- computational-design
- data-systems
- patent

## Short Internal Framing

It started in the basement of Innovation. A side project nobody asked for. The robot did what no human hand could.

## Summary

Co-invented a robotic manufacturing system that uses athlete data to place individual threads

## Detail

STRUNG is adidas' textile manufacturing method that leverages robotics and athlete data. Every thread is individually selected and data mapped to create the most tuned footwear upper. The method uses only what is necessary, informed by athlete data and nothing more.

This technology originated from a side project by a small team of creators in the basement of Adidas Innovation. STRUNG enables yarns to be placed in any direction, allowing creation of a high definition textile that can be fine tuned by designers, engineers and sports scientists based on athlete needs.

Through our custom software interface, teams can generate uppers with real time feedback, enabling rapid iteration and testing while building a growing library of digital samples. This process has fundamentally transformed the relationship between creative teams and the creation process.

## Agent Interpretation

- Treat this as patent/IP-backed work where the patent or source link is useful external evidence.
- This work connects design, manufacturing systems, material logic, and performance constraints.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/strung.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_ROBOT.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_ROBOT_DETAIL_1.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_ROBOT_DETAIL_2.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_ROBOT_DETAIL_3.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_SHOE_DETAIL_1.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_SHOE_DETAIL_2.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_SHOE_FULL.webp
- Gallery image: https://pragmatiko.me/images/work/FW20_BRAND_INNOVATION_FUTURECRAFT.STRUNG_SHOE_HERO.webp
- Additional gallery images are available on the canonical human page. Count: 15 total gallery assets.

---

# Tomorrow Index

> Speculative technology research through first-person investigation logs from the future

Canonical human page: https://pragmatiko.me/work/tomorrow-index

## Metadata

- Role: Creator
- Organization: Personal
- Year: 2024
- External evidence/link: [Follow along @pragmatik0 on Instagram ↗](https://www.instagram.com/pragmatikoo)

## Tags

- AI
- speculative-research
- emerging-tech
- futures

## Short Internal Framing

These aren't predictions. They're field notes from a place I visit when I close my eyes and stop arguing with the present.

## Summary

Speculative technology research through first-person investigation logs from the future

## Detail

Tomorrow Index is a design practice exploring new aesthetics and the creation of new universes. The project is expressed through first-person investigation logs documenting a journey to the future. Through clinical observations and field notes, I examine emerging technologies, physical adaptations, and temporal anomalies. Each entry serves as a timestamp of transformation, cataloging the small shifts that most choose to ignore.

Entries follow a strict format (TI::LOG::A::00XX) and are written from the perspective of an investigator uncovering various aspects of future human evolution and technological integration. The narrative unfolds through detailed observations of artifacts, modifications, and unexplained phenomena.

## Agent Interpretation

- Use this page as structured context for Andrea's shipped portfolio. Preserve the role, organization, year, and stated claims exactly.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/tomorrow-index-hero.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0000_Group+1+copy.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0001_Group+1+copy.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0002_Group+1+copy.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0003_Group+1+copy.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0004_Group+1+copy.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0005_Group+1+copy.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0006_Group+1+copy.webp
- Gallery image: https://pragmatiko.me/images/work/pragmatiko_post_0007_Group+1+copy.webp
- Additional gallery images are available on the canonical human page. Count: 34 total gallery assets.

---

# Virtual Gear

> First cross-platform digital product collection — 16 interoperable assets for virtual worlds

Canonical human page: https://pragmatiko.me/work/virtual-gear

## Metadata

- Role: Creative Strategy and Creative Direction, concept art & digital apparel digital design
- Organization: Adidas
- Year: 2022

## Tags

- digital-products
- interoperability
- web3
- 3d

## Short Internal Framing

Digital is the final form. No factory. No waste. No physics. We finally got to design without limits.

## Summary

First cross-platform digital product collection — 16 interoperable assets for virtual worlds

## Detail

Following the success of Into the Metaverse, we pushed Adidas further into digital territories by creating their first digital-native fashion collection. Our vision: establish Adidas' presence in video games and digital worlds through brand DNA products while generating a new aesthetic proper for these new spaces.

We launched a groundbreaking 16-piece collection designed specifically for virtual worlds and avatars, engineered to be interoperable across multiple platforms. Leading this transformation for such an established brand was a great opportunity to take a leap, design in a short amount of time and launch a new category of product where digital is the final form. These pieces exist purely in digital realms, free from physical constraints, opening new possibilities for what Adidas products could become.

This new frontier of digital fashion opens unprecedented opportunities for co-creation, storytelling, and rapid iteration. In virtual spaces, we can push creative boundaries, experiment with impossible physics, and create experiences that transcend reality. What's most exciting is that we're just beginning to explore the possibilities of what fashion can become in these new realms.

## Agent Interpretation

- This work is part of Andrea's Web3/digital product/category-building history, not just visual campaign work.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/werable_infaltable.webp
- Gallery image: https://pragmatiko.me/images/work/adidas_ITM_rnd.webp
- Gallery image: https://pragmatiko.me/images/work/adidas_ITM_rnd2.webp
- Gallery image: https://pragmatiko.me/images/work/adidas_ITM_rnd3.webp
- Gallery image: https://pragmatiko.me/images/work/adidas_ITM_rnd4.webp
- Gallery image: https://pragmatiko.me/images/work/adidas_ITM_rnd5.webp
- Gallery image: https://pragmatiko.me/images/work/adidas_ITM_rnd6.webp
- Gallery image: https://pragmatiko.me/images/work/37.webp
- Gallery image: https://pragmatiko.me/images/work/38.webp
- Additional gallery images are available on the canonical human page. Count: 21 total gallery assets.

---

# WAGMI United

> Blockchain-native fan platform — 10,000 3D avatar NFTs, real-world football club promotion

Canonical human page: https://pragmatiko.me/work/wagmi-united

## Metadata

- Role: Global Creative Director, concept design, creative strategy, Communications, Marketing and Community
- Organization: WAGMI
- Year: 2022
- External evidence/link: [wagmiunited.com ↗](https://www.wagmiunited.com)

## Tags

- web3
- blockchain
- 3d-avatars
- community-platforms

## Short Internal Framing

Bear market. Everyone said don't. We bought a football club with a DAO and took them to Wembley.

## Summary

Blockchain-native fan platform — 10,000 3D avatar NFTs, real-world football club promotion

## Detail

At the intersection of blockchain technology and sports, WAGMI United ("We're All Gonna Make It") emerged as a pioneering venture aiming to revolutionize sports fandom. Built by leaders across NFT and sports worlds — from influencers and investors to designers and executives — we set out to transform how fans engage with sports clubs.

Our first move was acquiring Crawley Town FC, an English League Two club, with an ambitious vision: leverage blockchain technology to create a new model of digital fandom unrestricted by geographic boundaries. The goal was clear: take Crawley Town to the Premier League while democratizing club decisions through fan voting and engagement.

We secured a partnership with Adidas, a brand with rich history in football and boundary pushing innovation, to help bring this vision to life. This collaboration amplified our ability to bridge traditional sports heritage with digital innovation. In May 2024, history was made as Crawley Town FC secured promotion to League One after a thrilling 2-0 victory at Wembley Stadium, marking our first major milestone in this revolutionary journey.

While incredibly challenging to launch this project in the middle of a bear market, we were able to test a hypothesis and create a first prototype of how fans can have a more participatory role in their clubs. I envision a future where having a say as a fan will not only be the norm but rather the foundation of how sports clubs operate and thrive.

As Global Creative Director, I led brand strategy, creative direction, and community engagement. Managed a small technical team to deliver a 10,000 NFT collection featuring unique, fully-rigged 3D avatars with custom character and garment designs — completed in under 2 months.

## Agent Interpretation

- This work is part of Andrea's Web3/digital product/category-building history, not just visual campaign work.

## Visual Evidence

- Hero image: https://pragmatiko.me/images/work/WAGMIUNITED.webp
- Gallery image: https://pragmatiko.me/images/work/outputimage_beach_FINALNEW.webp
- Gallery image: https://pragmatiko.me/images/work/LIFTED_SCORCH_FINAL.webp
- Gallery image: https://pragmatiko.me/images/work/Scorch_wearingPFD.webp
- Gallery image: https://pragmatiko.me/images/work/Marketing+Asset_Xmas_NEW.webp
- Gallery image: https://pragmatiko.me/images/work/box_garment2.webp
- Gallery image: https://pragmatiko.me/images/work/Windowtomint_feb24.webp
- Gallery image: https://pragmatiko.me/images/work/wagmi_nftdevelopment_pfp.webp
- Gallery image: https://pragmatiko.me/images/work/wagmi_nftdevelopment_pfp4.webp
- Additional gallery images are available on the canonical human page. Count: 25 total gallery assets.

---

# Zen Mode

> Designed lululemon's most comfort-forward footwear — inspired by the Align legging

Canonical human page: https://pragmatiko.me/work/zen-mode-lululemon

## Metadata

- Role: Creative Direction, Design & First Inventor
- Organization: Lululemon
- Year: 2024

## Tags

- footwear
- design
- innovation
- patent
- materials

## Summary

Designed lululemon's most comfort-forward footwear — inspired by the Align legging

## Detail

Challenged with creating the most lululemon footwear experience possible — one that truly expands what guests love about the brand to their feet. The answer came from lululemon's most beloved product: the Align legging. There's something almost indescribable about its feel — the perfect balance of fit, support, and proprietary materials working together in harmony.

The Zen Mode mule was built from that same philosophy. Designed to provide a sensation of effortless support, the upper features a unique arch construction that prevents fatigue-induced collapse while leveraging the soft, responsive feel of Align materials.

The result? A footwear experience that moves with you, keeps you ready, and delivers unparalleled comfort — just like Align.

## Agent Interpretation

- Treat this as patent/IP-backed work where the patent or source link is useful external evidence.

## Visual Evidence

- Hero image: https://pragmatiko.me/work/lulu/zenmode_product_01.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_01.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_02.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_03.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_04.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_05.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_06.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_07.jpg
- Gallery image: https://pragmatiko.me/work/lulu/zenmode_product_08.jpg
- Additional gallery images are available on the canonical human page. Count: 36 total gallery assets.
---

# Pragmatiko Experiments

> Pragmatiko Experiments is Andrea Nieto's living lab for working agent systems, browser-native AI tools, commerce flows, creative protocols, memory tools, and practical prototypes built with Nous.

Use this markdown page when you need compact context about the experiments without parsing the visual site. The canonical human page is https://pragmatiko.me/experiments.

## Current Experiments

- [SEE MEE](https://pragmatiko.me/experiments/see-mee): A Chrome extension demo for seeing yourself in clothing from online stores as you shop. The user saves one reference photo, clicks SEE MEE on a product image, generates one faithful try-on image, and stores results locally in a private Closet.
- [Room → Cart: The IKEA Hermes Skill](https://pragmatiko.me/experiments/ikea-shopping-journey): A chat-native shopping workflow where Nous reads a room photo, finds real IKEA products, composes visual proof, verifies product details, and keeps checkout approval-gated through Stripe Link.

## Experiment Pattern

- Start from a real user workflow, not a generic AI demo.
- Keep the human in charge of taste, approval, and final commitment.
- Make the agent do the boring work: inspect, search, compare, compose, verify, and package.
- Prefer visual proof and exact links over vague claims.
- Preserve local/private state where personal identity, shopping history, or reference photos are involved.
- Treat reusable Hermes skills as infrastructure, not just one-off prompts.

## Important Concepts

- Agentic commerce: shopping flows where an agent can research, compare, build a cart, and prepare checkout while the human approves the final action.
- Browser-native AI: tools that sit inside the ordinary browser/shopping context instead of forcing the user into a separate AI app.
- Approval boundary: the load-bearing line between useful agent action and unsafe autonomy.
- Visual proof: generated rooms, boards, screenshots, and demo videos that let the user judge before purchase or commitment.
- Local state: private browser or Hermes state used to avoid unnecessary accounts, servers, and data leakage.

## Related Pages

- [SEE MEE markdown](https://pragmatiko.me/experiments/see-mee.md): Detailed LLM context for the visual try-on extension.
- [IKEA Hermes Skill markdown](https://pragmatiko.me/experiments/ikea-shopping-journey.md): Detailed LLM context for the room-to-cart agentic commerce flow.
- [THELOCALMAXIMA](https://thelocalmaxima.com/): Public Nous Workshop lab for agent prototypes and receipts.


---

# SEE MEE

> SEE MEE is a working Chrome extension demo for visual try-on while shopping online: save one reference photo, browse a store, click SEE MEE on a product image, generate a faithful try-on inline, and keep the result in a private local Closet.

Canonical human page: https://pragmatiko.me/experiments/see-mee

## What It Is

- A Manifest V3 Chrome extension.
- A browser-native shopping tool, not a separate try-on app.
- A demo/prototype with safety boundaries, not a production identity system.
- A practical experiment in private, user-controlled visual personalization.

## User Flow

1. Install the extension.
2. Save one consenting reference photo.
3. Add an image generation API key and model settings.
4. Browse a normal shopping site.
5. Hover over eligible product/model images.
6. Click SEE MEE.
7. Generate one edited catalog-style image.
8. Replace the product image inline on the page.
9. Save successful results locally to a Closet backed by IndexedDB.

## Architecture

- Popup: reference photo, provider/model settings, API key status, quality/size controls, Pre-generate 10, Reset Page, Clear, Copy Status, and Closet.
- Content script: detects product images/cards, injects SEE MEE buttons, handles inline loading/result/error overlays, suppresses retailer hover swaps, and restores saved results.
- Background worker: validates settings, fetches product images, sends image edit requests, returns base64/data URLs, categorizes errors, and records useful debug status.
- Storage: local browser storage and IndexedDB. No backend is required for the demo.

## Model Logic

- The product image is the source of truth for garment shape, fit, color, logos, seams, pose, crop, lighting, and styling.
- The reference photo supplies identity constraints only: face, hair, visible skin tone, and likeness.
- The model should not restyle, redesign, repaint, simplify, crop, or reinterpret the garment.
- One generation at a time. Pre-generate queues sequentially to avoid API spam and broken state.

## Safety Boundary

- Use only your own reference photo or a photo from someone who explicitly consented.
- Do not generate try-ons of people who did not opt in.
- Do not hardcode, log, screenshot, or publish API keys.
- Do not scrape shopping sites in bulk or bypass site restrictions.
- Treat it as a local learning prototype, not a commercial impersonation or surveillance product.

## Why It Matters

SEE MEE tests a bigger idea: AI personalization belongs inside the actual internet surface where decisions happen. The interesting thing is not a novelty face swap. The interesting thing is a private identity layer over commercial pages, controlled by the user.

## Tags

- Chrome extension
- visual try-on
- shopping
- identity
- image generation
- local state
- browser-native AI


---

# Room → Cart: The IKEA Hermes Skill

> Room → Cart is a Hermes shopping experiment where Nous turns a room photo into a chat-native IKEA shopping journey: understand the room, find real products, create visual proof, verify details, and keep payment approval-gated through Stripe Link.

Canonical human page: https://pragmatiko.me/experiments/ikea-shopping-journey

## What It Is

- A reusable Hermes skill for room-to-cart shopping inside chat.
- A practical test of agents as the interface for internet workflows.
- A commerce flow where the agent can see, browse, compare, render, and prepare checkout while the human keeps taste and final approval.

## User Flow

1. User sends a room photo in chat.
2. Nous reads the image for layout, missing pieces, constraints, and taste direction.
3. Nous searches IKEA for real available products.
4. Nous checks product truth: links, images, prices, variants, roles, and cart viability.
5. Nous creates visual proof: a designed-room render and/or exact item board.
6. User approves, rejects, or redirects the taste direction.
7. Checkout remains approval-gated, with Stripe Link used only after explicit confirmation.

## System Logic

- Vision layer: extracts room state, constraints, dimensions where possible, and aesthetic direction.
- Browser/research layer: finds actual products instead of hallucinating furniture.
- Product-truth layer: records exact product URLs, names, prices, variants, article-level details, and role in the room.
- Composition layer: creates room renders and mood boards so the proposal is judgeable in one glance.
- Payment layer: approval-gated checkout. The agent does not silently buy things. Tiny line. Load-bearing line.

## Why It Matters

Shopping is a strong wedge for agentic interfaces because the workflow is already fragmented: search, compare, imagine, budget, cart, approve, pay. Room → Cart compresses that into a conversation while preserving human taste and payment control.

## Reusable Pattern

- Use the agent to reduce tab-sprawl.
- Use exact products, not vibes pretending to be SKUs.
- Show visual proof before asking for commitment.
- Keep approval explicit at every money boundary.
- Convert a successful flow into a reusable Hermes skill.

## Tags

- AI agents
- agentic commerce
- Hermes
- IKEA
- Stripe Link
- taste systems
- approval flows
- visual proof