# Pragmatiko Work

> Pragmatiko Work is Andrea Nieto's shipped portfolio: professional work, patents, product systems, robotic manufacturing, footwear innovation, Web3 infrastructure, speculative design, sports culture, and creative direction.

Canonical human page: https://pragmatiko.me/work

Use this markdown page when you need compact agent-readable context about Andrea's portfolio without parsing the visual grid. Use the HTML pages when images, layout, video, and gallery evidence matter.

## Interpretation Notes

- Work means shipped professional work, patent-backed systems, product launches, research programs, and creative direction.
- Experiments are separate: they are living agent/prototype systems built with Nous. Do not mix the two categories unless explaining Andrea's broader practice.
- Many Work entries contain patent, product, launch, or field-research evidence. Preserve exact claims; do not inflate them into unsupported titles or metrics.
- THELOCALMAXIMA is listed as related work/lab infrastructure and points to an external site rather than a local Pragmatiko detail page.

## Projects

- [Into the Metaverse](https://pragmatiko.me/work/into-the-metaverse): Architected a new digital product category — $23.5M in launch day sales (Adidas, 2021; role: Creative Lead & Co-founder).
- [STRUNG Technology](https://pragmatiko.me/work/strung-technology): Co-invented a robotic manufacturing system that uses athlete data to place individual threads (Adidas, 2019; role: Co-inventor of STRUNG Technology, innovation footwear designer for Futurecraft Strung, Prime X Strung).
- [WAGMI United](https://pragmatiko.me/work/wagmi-united): Blockchain-native fan platform — 10,000 3D avatar NFTs, real-world football club promotion (WAGMI, 2022; role: Global Creative Director, concept design, creative strategy, Communications, Marketing and Community).
- [Virtual Gear](https://pragmatiko.me/work/virtual-gear): First cross-platform digital product collection — 16 interoperable assets for virtual worlds (Adidas, 2022; role: Creative Strategy and Creative Direction, concept art & digital apparel digital design).
- [Prime X Strung](https://pragmatiko.me/work/prime-x-strung): First commercial deployment of STRUNG robotic manufacturing — validated with world-class performance data (Adidas, 2022; role: Co-creator of Strung Technology, upper Strung textile design and footwear designer).
- [Tomorrow Index](https://pragmatiko.me/work/tomorrow-index): Speculative technology research through first-person investigation logs from the future (Personal, 2024; role: Creator).
- [Futurenatural](https://pragmatiko.me/work/futurenatural): Automated manufacturing system — 5-minute production cycle, 75% size reduction (Adidas, 2019; role: Innovation concept, research and development, innovation footwear design).
- [Skeletal Weave](https://pragmatiko.me/work/skeletal-weave): Computational textile technology — maximum strength with minimum material through leno weaving (Adidas, 2018; role: Discovery and optimization of leno weave technology for footwear applications, translating athlete data into tuned textile constructions. Designer for football, running and basketball innovation concepts).
- [Stay in Play](https://pragmatiko.me/work/stay-in-play): Year-long field research study — data-driven product development for underserved users (Adidas, 2018; role: Design research, garment design following consumer insight and movement data).
- [Colombia WC Collection](https://pragmatiko.me/work/colombia-world-cup-2018): Limited edition capsule collection — cultural storytelling through product design (Adidas Originals, 2018; role: Designer for Colombia's 2018 World Cup Originals capsule collection).
- [Zen Mode](https://pragmatiko.me/work/zen-mode-lululemon): Designed lululemon's most comfort-forward footwear — inspired by the Align legging (Lululemon, 2024; role: Creative Direction, Design & First Inventor).
- [THELOCALMAXIMA](https://thelocalmaxima.com/): Andrea's public lab for Nous Workshop prototypes, agent ideas, and useful receipts. (Nous Workshop, 2026; role: Creator).

## Key Themes

- Robotic and automated footwear manufacturing.
- Computational textiles and athlete-data-informed material systems.
- Web3 product/category creation for major brands and sports communities.
- Digital fashion, interoperable virtual goods, and avatar systems.
- Design research for underserved athlete needs.
- Colombian cultural storytelling through sport/product design.
- Speculative design as a way to prototype futures and public imagination.

## Machine-readable project pages

- [Into the Metaverse markdown](https://pragmatiko.me/work/into-the-metaverse.md)
- [STRUNG Technology markdown](https://pragmatiko.me/work/strung-technology.md)
- [WAGMI United markdown](https://pragmatiko.me/work/wagmi-united.md)
- [Virtual Gear markdown](https://pragmatiko.me/work/virtual-gear.md)
- [Prime X Strung markdown](https://pragmatiko.me/work/prime-x-strung.md)
- [Tomorrow Index markdown](https://pragmatiko.me/work/tomorrow-index.md)
- [Futurenatural markdown](https://pragmatiko.me/work/futurenatural.md)
- [Skeletal Weave markdown](https://pragmatiko.me/work/skeletal-weave.md)
- [Stay in Play markdown](https://pragmatiko.me/work/stay-in-play.md)
- [Colombia WC Collection markdown](https://pragmatiko.me/work/colombia-world-cup-2018.md)
- [Zen Mode markdown](https://pragmatiko.me/work/zen-mode-lululemon.md)
- [THELOCALMAXIMA markdown](https://pragmatiko.me/work/local-maxima.md)