We introduced a revolutionary textile technology for footwear by leveraging leno weaving techniques in an entirely new way. The result: an upper construction that delivers exceptional strength with minimal weight, creating a perfect balance of stability and breathability.

The innovation lies in optimizing leno woven structures using athlete data, allowing us to tune the textile's performance for specific sports demands. This technology opened new possibilities across multiple categories, from football to running to basketball, each with its unique performance requirements.

This breakthrough earned new IP for Adidas and introduced a fresh approach to footwear construction, setting a new standard for performance innovation.

Role: Discovery and optimization of leno weave technology for footwear applications, translating athlete data into tuned textile constructions. Lead designer for football, running and basketball innovation concepts.

New IP for the brand