STRUNG is adidas new textile manufacturing method that leverages robotics and athlete data. Every thread is individually selected and data mapped to create the most tuned footwear upper. The method uses only what is necessary, informed by athlete data and nothing more.

This technology originated from a side project by a small team of creators in the basement of Adidas Innovation. STRUNG enables yarns to be placed in any direction, allowing creation of a high definition textile that can be fine tuned by designers, engineers and sports scientists based on athlete needs. Through our custom software interface, teams can generate uppers with real time feedback, enabling rapid iteration and testing while building a growing library of digital samples. This process has fundamentally transformed the relationship between creative teams and the creation process.

Role: Co-inventor of STRUNG Technology, innovation footwear designer for Futurecraft Strung, Prime X Strung.

Creator of new IP for the brand.